Did you know that Pears Soap is the world’s oldest continuous brand !!!

Introduced in 1789, this, almost Transparent Amber soap, still has an iconic presence in many households more than two centuries later. History says that Andrew Pears, a Cornish barber, opened a store in Soho, and started making creams, powders and other beauty products. Observing a gap in the market, he decided to create something that would be gentler for the skin, and what ensued was a plethora of experiments and PEARS was born. Made with glycerin and natural oils, the soap smelled like an English Garden, and had a transparent appearance that set it apart from its competitors. In 1865, his grandson Francis' son-in-law, Thomas J Barratt, became a partner in the business. Considered “The Father of Modern Advertisement”, he came up with extensive advertising campaigns that became iconic. Pears touched Indian shores in 1902 and is manufactured by Hindustan Unilever Limited. Today it has three variants : Pears Pure & Gentle, Pears Germshield and Pears Oil Clear. But, what a fascinating story behind such an Iconic Brand of Transparent Soap !!!